As the Difference Maker’s Difference Maker™, Nucleus Advisors leadership commitment is to open dialogue, productive reasoning and skilled inquiry—to engaging people in reflecting on their own reasoning and being WITH them to reflect on the constraints we all face—as Nucleus moves toward the roar of our own vulnerability. What follows is what we believe makes us us as people, in no particular order:


We are a highly diverse team of normal people, who have come from normal places, that for some reason or another chose to do the best we can at what ever we do—and we know that can’t happen without measuring how we measure up. So we take tests, pass exams, study markets, speak at events, present on webinars and advise our clients. Then we grade ourselves, own the grade, adjust and get back to work. Along the way we are often ranked by professional financial publications. They rank us very high. Always higher than we rank ourselves. But that is normal to us.


We are a team that focuses on direction, not intention. We own our past and love leaning into learning from it, but we live in the present and focus on the path in front of us—the one that leads to the best possible version of ourselves. That is why we pay attention to tension. In fact, we run toward the roar, or the whine, of tension—and listening, sensing, learning, feeling and being we transform tension into character and character into opportunity and opportunity into acquired wisdom and acquired wisdom into wise action.


We understand that some teams work hard to present a certain public image, which is their choice. No judgment from us on that. We are different. We believe in connection. We are a team that works hard to be WITH others—mostly by caring a lot, but also by letting go of the things that hold us back from the best version of ourselves. Letting go of things like “making a point” or labeling others. Perhaps that is why our team is filled with people that other people have an easy time being around. We foster good vibes in what ever room we are in and love all kinds of food, wine, music, dance, ways of working out and most of all, people.


We know we come into this world with all kinds of natural blindspots and confirmation biases—so we pay close attention to who we do life with. We believe that business is much better connected—just like life is—so our mindset is totally small group oriented. We believe that different sets of eyes, with different ways of contributing, shed light on different opportunities and facets of any situation. Perhaps our orientation is why we are so helpful when it comes to decision making. We do not shy away from expressing the negatives any less than we covet momentum and the optimizing solution.


One day someone we care about asked us why some of the most obvious and important things were the hardest to see and talk about. We were flattered they would ask us about such an ancient riddle. We shared that mutually caring and productive relationships require kindness, patience, tolerance, optimism, joy in the achievement of others, confidence in oneself—and using wisdom to help others create a life that is much larger than the individual and positively impacts every relationship the person values. Then we smiled and said, “Of course, it is not in the power of any human to be all that all the time, but you can be WITH others, no matter what.” We believe that is what makes all the difference in the world and we call it WITHNESS.